The Ultimate Guide to Marketing Strategies: From Awareness to Conversion

08.04.2022

Blue Flower
Blue Flower
Blue Flower

Understanding the Marketing Funnel

Awareness → Consideration → Conversion stages.
Case study: HubSpot’s inbound marketing model.

  1. Audience Segmentation Tactics

    • Demographic vs. psychographic targeting.

    • Tools: Google Analytics, customer personas.

  2. Combining Organic and Paid Channels

    • SEO for long-term visibility + Google Ads for quick wins.

    • Example: A SaaS company using blog posts and LinkedIn ads.

  3. Conversion Rate Optimization (CRO)

    • A/B testing landing pages and CTAs.

    • Heatmap tools like Hotjar.

  4. Measuring Campaign Success

    • KPIs: Cost per lead, customer lifetime value (CLV).

    • Tools: HubSpot CRM, Mixpanel.

Expansion Tips:

  • Include a marketing funnel template for agencies to customize.

  • Discuss AI-driven personalization (e.g., dynamic email campaigns).